Renzo Bojanovich is a Senior Product Marketing Manager at WooCommerce. He owns go-to-market for a suite of WooCommerce's core products and leads the company's competitive intelligence program. He has spent over 8 years building and executing GTM strategies across hardware and SaaS products. Renzo builds his strategies on close relationships with product and engineering teams. This keeps marketing involved early instead of being brought in after decisions are already made. He focuses on arming internal teams with key customer, product, and market insights to improve end to end GTM strategies. He's especially interested in using AI to speed up key PMM workflows like competitive research, customer research synthesis, and stress-testing messaging. Outside of work, he's usually with his dog, surfing, or spending time outside.