Hester van Gool is an experienced commercial leader with a legal background and 15 years of global expertise in driving B2B and B2C growth. With a strong track record leading high-performing teams in Product Marketing, Business Development, and Marketing within fast-paced Fintech and E-commerce companies, Hester has also led teams at PayPal and Banking Circle. She has recently transitioned to Retail and Digital Transformation at Decathlon. A passionate advocate for women in tech, Hester is also a mentor and public speaker.