Daria Tsvenger has spent seven years running go-to-market experiments and rebuilding them around each new wave of AI. Her angle is behavioral: she treats pipeline as a series of human decisions, and pairs the day-to-day of sales and marketing with cognitive neuroscience, studied through Stanford's extension program. Before Moved & Paylode, where she now leads go-to-market, she ran ELG Leads, a B2B agency that took products to market across fintech, medical supplies, and manufacturing, which makes her industry-agnostic. She judges the 2026 Stevie Awards in Marketing and Communications, has been featured in Forbes and Thrive Global, taught at General Assembly, and mentored startups at 500 Startups.