Andrew Gordon is a Senior Developer Marketing Strategist at Catchy, and an adjunct professor of professional and technical communications at Carnegie Mellon University and the Heinz College of Information Systems and Public Policy. At Catchy, he leads strategies for high-impact product launches and platform enablement initiatives for the likes of Google, Qualcomm, PayPal, Docusign, JP Morgan, Intel, Atlassian, Intuit and others. At Carnegie Mellon and Heinz, he teaches students about information architecture, audience analysis, and impactful technical and cross-disciplinary communications with fellow technicians, non-technical stakeholders, end users, and investors.