Allison Rona leads Product Marketing at PetDesk and genuinely likes the messiest parts of the job – sitting between product, sales, and customers to figure out what to build and how to launch it well. She started in sales and crossed over to PMM about a decade ago, and that background still shapes how she works. She builds positioning, launches, and enablement that hold up under the pressure of a real sales cycle. Her experience spans solo-PMM roles at SaaS startups, GTM work at enterprise companies, and years spent across vertical SaaS.